Your vs. you’re: It’s an epidemic

Your on? Wow. I’m struck dumb every time I see a sign or ad like this. When a multi-million dollar corporation pays through the nose for marketing and advertising, wouldn’t you think someone—ANYONE—would catch this?

Your the best.
I hope your feeling better soon.
Your standing on my foot.
He told me your aware of the new guidelines.

No, no, no!

When in doubt, just ask yourself if it should say “you are.” If the answer is yes, then you’ll want to use “you’re.”

You’re the best.
I hope you’re feeling better soon.
You’re standing on my foot.
He told me you’re aware of the new guidelines.

That little apostrophe makes a big difference, so do your best to use it correctly!

. . . . .

Stop by every 1st, 3rd, and 5th Wednesday for a peek into the world of spelling, punctuation, or grammar gone wrong!

Photos used with permission from Maria Ford at Illiterate Businesses.
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7 comments ↓

#1 David Borrink on 12.01.10 at 8:16 am

Your wrong. The ad is fine. Their right. Your wrong. :-)

#2 Kim on 12.01.10 at 9:06 am

David: ROFL! “Your” so funny—”you’re” response cracked me up!

#3 Heidi on 12.01.10 at 9:26 am

This is one that really bugs me! There’s someone on FB who consistently gets this wrong and it bugs me because this particular person is in AP English classes. What is the world coming to?!

#4 Kim on 12.01.10 at 9:52 am

Heidi: I hear you. I find myself wanting to teach mini grammar lessons on FB all the time. LOL!

#5 Janet on 12.02.10 at 10:18 am

“Your vs. You’re” joins the “Its vs. It’s” epidemic! Although I daresay “pandemic” is more likely!

#6 Heather on 12.02.10 at 1:13 pm

A woman after my own heart!!! And I teach science! ha

#7 Kim on 12.02.10 at 1:44 pm

@Janet: Alas, I do my best to get the word out on “its vs it’s” too, but I feel like the proverbial salmon trying to swim upstream.

@Heather: Sadly, many of those who make this common error have actually confessed that they don’t care whether they’re using the correct spelling. Sigh.

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